Digital Marketing · Growth · Paid Media
David Okwuosa
Digital Marketing Specialist · Growth & Performance Marketer · Solutions-Oriented
I help brands turn advertising spend into measurable growth — taking ownership of the entire funnel, from the first impression to the closed sale. Strategy, paid media, analytics, conversion and AI-powered automation, brought together under one roof: a single specialist accountable for the whole picture, rather than results lost in the handoffs between five separate vendors.
More than 16 years driving performance for businesses of every size — from ambitious SMEs to global multinationals, including Google, Amazon and British Airways. Trusted to manage paid media budgets of up to £500,000 a month.
Platforms & channels I work across
Why one specialist wins
Most growth is lost in the handoffs between five different vendors.
A media buyer, an analytics developer, a CRO specialist, a CRM consultant, an automation expert — five separate suppliers means five competing priorities, five invoices, and five points in the chain where data leaks and accountability disappears.
I bring all of it together under one person. One strategy, one source of truth, and clear ownership end to end — which means faster decisions, cleaner data and a stronger return on every pound you invest.
The full funnel
What I do
Strategy, execution, analytics, optimisation and AI-driven automation — the complete journey from first click to closed deal, delivered with the same rigour for ambitious SMEs and global multinationals alike.
Paid Media Strategy & Execution
Full-funnel campaign strategy and hands-on execution across Google Ads (Search, Shopping and Performance Max), Meta, LinkedIn, TikTok, Snapchat and Reddit. Having managed budgets of up to £500,000 a month, I build campaigns around the metrics that actually move a business — qualified pipeline and revenue, never vanity numbers.
Analytics & Conversion Tracking
Trustworthy measurement is where growth is quietly won or lost. I architect GA4, Google Tag Manager, event tracking, heatmaps and attribution models so every pound of spend is accounted for — finding the leaks others overlook and fixing them at the source.
Landing Page & Conversion Optimisation
Traffic only matters if it converts. Through disciplined testing of copy, layout, form design and calls to action, I turn more of your existing visitors into customers — every decision grounded in data rather than guesswork.
Salesforce & Lead Routing
Marketing and sales should operate as one system. I design the custom workflows, lead scoring, field mapping and API integrations that connect your advertising directly to your CRM — so no hard-won lead ever slips through the cracks.
Sales & Marketing Automation
I automate the repetitive work that silently drains a team's time — lead-nurture sequences, support chatbots, ticket routing and SMS/email journeys — freeing people to focus on the work that genuinely grows the business.
AI Automation & Integration
This is where modern marketing pulls ahead. I integrate AI across the entire marketing engine — automating campaign management, audience research, creative and copy production, and AI-driven performance analysis and reporting. The result is less manual grind, sharper decisions made faster, and reporting that explains the “why” behind the numbers, not just the “what.”
Real outcomes
What this looks like in practice
B2B SaaS
Built an attribution system tracking spend-to-pipeline across Google Ads, LinkedIn, Meta and DV360, with a strong focus on LinkedIn growth and sales performance. Finance, Sales and RevOps now trust the data they make decisions on.
Ecommerce
GA4 + heatmaps + landing page CRO. Sales +37% YoY | Conversion rates +24% | Organic traffic +28%
Enterprise
Persona-led strategy + Salesforce automation. Traffic +22% | CPC -18% | Remarketing conversion +27%
Luxury Retail
Account restructure + audience segmentation + CRO. ROAS +41% | Leads +67% | SEO +52%